Integrating Technology to Improve Search Engine Optimization.

Musings by the Executive Director of the San Angelo Performing Arts Center.

Yukio Kuniyuki

Technology keeps us on the edge of our toes.  This weekend we managed our first Zoom call broadcast on Facebook Live and projected on a screen in one of our theatres.  We had never done something like this, but were asked by an event organizer to help figure out how they could reach more people during a Cancer awareness event. So we did it.  It wasn't perfect at first because we had to work out a few networking issues, but we had it going within 15 minutes.  

Today is another test of technology to meet the evolving demands of the information domain.  We hear marketing professionals say that organizations need to improve their Search Engine Optimization.  They say that blogging is the way to go, but they don't often say which blogs to use.  As with some other non-profits who created a blog on their website, we followed suit.  But I got to thinking, is this the right blog forum?  In a world dominated by Google and its vast array of statistics and data mines, I determined that it may be more important to blog on Blogger and then link that to our website.  Afterall, Blogger is connected to Google and I can imagine unseen AI-bots combing through my text and categorizing it for the data behemoth.  

We'll see if it works.  

To further elevate the quality of this post for our digital overlords, I queried ChatGPT about interesting facts about theatre in October.  This is what it said.

October is an exciting month for theater enthusiasts, with various events, historical milestones, and interesting facts associated with the world of theater. Here are some intriguing facts about theater in October:

 -National Arts and Humanities Month: October is recognized as National Arts and Humanities Month in the United States. This month-long celebration emphasizes the importance of theater, arts, and culture in society.

-Shakespeare's Birth and Death: William Shakespeare, one of the most renowned playwrights in history, was born on April 26, 1564, and died on April 23, 1616. His birth and death are celebrated in October in some parts of the world, coinciding with the autumnal equinox.

-Halloween Theater: October is the perfect time for spooky and Halloween-themed theater productions. Many theaters stage plays, musicals, and events that embrace the eerie and macabre, adding a touch of fright to the season.

-The Tony Awards: The Tony Awards, which recognize excellence in live Broadway theater, are usually held in June, but they are a significant event in the theater world. October often marks the beginning of a new theater season in Broadway, making it an exciting time for theater fans.

-Breast Cancer Awareness Month: Some theaters and theater organizations hold special events and fundraisers in October to raise awareness and funds for breast cancer research and support. These productions are often referred to as "pink theater."

-Arthur Miller's Birthday: The renowned American playwright Arthur Miller was born on October 17, 1915. He is best known for plays like "Death of a Salesman" and "The Crucible."

-World Ballet Day: While not theater in the traditional sense, October 1st is celebrated as World Ballet Day, showcasing the art of ballet, which often features prominently in theater productions.

-Anniversary of 'The Phantom of the Opera': Andrew Lloyd Webber's iconic musical, "The Phantom of the Opera," had its London premiere on October 9, 1986. It has since become the longest-running Broadway show in history.

-International Stage Management Day: October 10th is recognized as International Stage Management Day, celebrating the hard work and dedication of stage managers who ensure the smooth operation of theatrical productions.

-The Nobel Prize in Literature: While not specific to theater, the Nobel Prize in Literature is often awarded to playwrights and authors whose works have made a significant impact on the literary and dramatic world. The Nobel Prize ceremony takes place in December, with announcements in October.

-October Revolution and Russian Theater: In Russia, the October Revolution in 1917 had a profound impact on the development of theater. It led to the establishment of Soviet theater and innovations in theatrical production.

These are just a few interesting facts and events related to theater in October. It's a month filled with a rich history of performances and celebrations of the arts. Whether you're a theater enthusiast or a casual theatergoer, October offers a variety of experiences for all.

For the San Angelo Performing Arts Center, October is a month full of events, shows, and activities.  Here is a short list.

7 Oct:  San Angelo Symphony

7 Oct:  Cancer Awareness Event

8 Oct:  Angelo State Wind Ensemble

12 Oct:  Kyiv Grand Ballet presents Snow White

14 Oct:  Etta May and the Southern Fried Chicks

15 Oct:  San Angelo Chorus

17 Oct:  Glenn Middle School Orchestra

20 Oct:  Ballet San Angelo Sharing Dance Day

23-25 Oct:  Spoken Word In-Residency Workshop at CHS & LVHS

25 Oct:  SAMFA Lustre gallery and car show

26 Oct:  Spoken Word night featuring Outspoken Bean and students

27 Oct:  Mariachi meets Beethoven

27 Oct:  Rocky Horror Picture Show

27 Oct:  Be Theatre presents She Kills Monsters

29 Oct:  Blackshear Heights Fall Festival and Haunted House

Thank you for visiting this blog!  We hope to see you again!